Selected engagements
A sample of engagements from recent years. Client names anonymized; numbers and outcomes are real.
A vertical SaaS founder was still running every sales conversation eight months after Series A. Pipeline was inconsistent, deals were stalling in mid-stage, and hiring a VP Sales at that stage felt too early — and too expensive.
We embedded as their acting sales lead. Took over the pipeline, ran discovery and demos, closed deals, and built out the playbook the founder had been carrying in his head. In month four we started interviewing candidates for the founding AE role and rolled off cleanly at month six with the new hire ramped.
A Series B horizontal SaaS had twelve strategic accounts representing 40% of ARR and no dedicated coverage. Renewals were being negotiated by whoever picked up the phone, expansion was ad-hoc, and one large logo had already threatened to churn.
We took ownership of the strategic-accounts book. Built account plans, established quarterly business reviews, mapped expansion opportunities inside every logo, and rebuilt executive-level relationships that had gone dormant. The at-risk account renewed at 2x their prior spend.
A product-led SaaS was seeing enterprise buyers show up through self-serve but bounce during procurement. They had no sales team, no motion for handling large deals, and no clear way to filter enterprise intent signals from noise.
We designed and ran the sales-assist motion. Identified high-intent enterprise signals in their product data, reached out to buying committees inside those accounts, and ran the discovery and pricing conversations that self-serve couldn’t handle. Closed the first six-figure deals and documented the motion for their eventual full-time hire.
A bootstrapped SaaS at $2M ARR was founder-sold, growing steadily, and starting to think about raising its first institutional round. They needed to build a real sales function — but couldn’t afford a full VP Sales and didn’t want to risk hiring the wrong one.
We stepped in as fractional sales lead. Built pipeline discipline, hired and onboarded two AEs, designed the comp plan, and built the board-ready revenue reporting they’d need for a raise. Ongoing engagement into year two, with a permanent VP transition planned once the round closes.
“Details above are anonymized for client confidentiality. Happy to talk through the specifics of relevant work under NDA.”