Services

How we work.

Four ways to bring senior SaaS revenue talent into your business without adding to headcount. Every engagement is scoped to your stage and led by a partner from beginning to end.

i. New business acquisition

New business acquisition

Full-cycle B2B SaaS sales. Prospecting through close, quota-carrying, embedded in your go-to-market motion.

What’s included

  • Outbound prospecting and pipeline generation
  • Discovery, demo, and consultative selling
  • Multi-threaded enterprise deal management
  • CRM discipline, forecasting, and hygiene
  • Weekly pipeline and forecast reviews

When this is right

You’re pre-sales-team or under-resourced. You need someone who will carry a number — not run a workshop about how to carry one. Founder-led selling has hit its ceiling, and you’re not ready to commit to a full-time hire.

ii. Account management

Account management

We own the post-sale relationship — building trust, driving adoption, and setting the stage for expansion.

What’s included

  • Account health monitoring and reporting
  • Executive relationship building (QBRs, exec touchpoints)
  • Adoption planning and success metrics
  • Cross-functional coordination with CS, product, and support
  • Renewal risk identification and mitigation

When this is right

You’ve closed customers but no one truly owns the relationship. Or you have a CS function that’s more reactive than strategic. Accounts are churning quietly, or growing more slowly than they should.

iii. Renewals & expansion

Renewals & expansion

Protect the book. Grow NRR from within. Every renewal treated as a competitive event, every account as an expansion opportunity.

What’s included

  • Renewal management and negotiation
  • Upsell and cross-sell playbook design
  • Land-and-expand strategy for target accounts
  • Pricing, packaging, and multi-year contract structuring
  • Executive-level relationship building at strategic accounts

When this is right

Your ARR is growing but NRR isn’t where it should be. Renewals feel like a fire drill. You know there’s expansion sitting in the book, but no one has the bandwidth or the skill set to go get it.

iv. Fractional sales leadership

Fractional sales leadership

For founders ready to build a sales function but not ready to hire a full-time VP. We run the function, hire the team, and hand you a machine.

What’s included

  • Sales strategy and GTM design
  • Hiring, onboarding, and coaching (AEs, SDRs, AMs)
  • Sales process and playbook development
  • Compensation plan design
  • Board and investor reporting on revenue

When this is right

You’ve hit product-market fit and need to build the sales engine, but a full-time head of sales would be premature — or you’ve tried and it didn’t work. You want someone to run the function while you figure out what the permanent structure should look like.

Process

Four steps.
No theater.

i.
Listen
A short, honest scoping conversation. We come with questions, not a pitch.
ii.
Frame
We agree the number, the timeline, and exactly how we’ll measure whether it’s working.
iii.
Work
Weekly working sessions and pipeline reviews. Real deals, real accounts — not status decks.
iv.
Hand off
We leave with your team owning the motion — not depending on us to keep it running.

Ready to talk through your revenue picture?

Book an intro call